Tajriba | noun /tajreeba/ ; Tajriba is swahili for experience


TajRiba is Swahili for experience. It is the first user experience month in Africa that brings world class User Centered Design experts to Nairobi to give a series of practical, hands-on training sessions that help Africans develop products that solve African problems.

TajRiba helps university students, software developers, designers and entrepreneurs learn practical methods of developing ideas and solutions from a user’s perspective. It is a yearly event that brings world class Human Centered Design skills to the local community, allow us to network with fellow doers and have fun designing for Africa!

TajRiba is organized by iHub UX lab with the support of Google.



Susan has worked to improve the fit between technology and people since 1979, initially as a member of a human factors research group at Honeywell, and later championing usability of corporate systems in American Express.  Since founding her consulting firm in 1993, she has helped clients make things that are useful, usable, and desirable by providing user experience research for a wide range of products, systems, and applications.  She has worked in many countries around the world, and is widely known for her expertise in international user studies.

  Through her many professional activities, Susan has contributed to the development and growth of the user experience, user centered design, and usability fields.   She has given talks and tutorials, and led workshops at conferences in the U.S., Europe, Africa, and Australia, including invited plenary and keynote speeches.  In addition, she has published numerous papers and book chapters.  Together with her partner, David Siegel, she edited the Business Column of the Association for Computing Machinery's (ACM) magazine Interactions for many years, and they currently edit its Usability and  Evaluation Forum. 

  Susan is a Fellow of the Human Factors and Ergonomics Society, recipient of the Lifetime Service Award from the Association for Computing Machinery-Special Interest Group in Computer Human Interaction (ACM-SIGCHI) and was named a Distinguished Engineer of ACM. She was, until this year, the Director of Publications on the Board of Directors of the User Experience Professionals Association and was awarded the President's Award at their recent conference in July, 2013. Susan holds a doctorate in Psychology from UCLA and is a Board Certified User Experience Professional. 

  Susan is grateful that she has participated in the development and growth of a profession that makes a positive contribution to human life.  Her professional activities are enriched by her love of travel, devotion to cross-cultural understanding, and her natural skill in putting people at ease so they really do want the contextual inquiry session to go on longer.  She is equally comfortable interacting with system administrators in a corporate data center and children in village schools in India and Africa. 


Kagonya Awori is a User Experience Researcher in Nairobi, Kenya, passionate about catalyzing the knowledge and application of user experience research and design in the burgeoning local tech community. Her interests include local content generation, mobile user experience design, public spaces, indigenous knowledge and designing for rural communities.
Kagonya holds a Masters in Human-Computer Interaction from Carnegie Mellon University, the birthplace and world leader in user experience studies. She is the first African with an MHCI from Carnegie Mellon.


Erik Flowers is a UX zealot who is constantly evangelizing the principles and ideals of user experience design, putting passion and creativity into everything he does. His goal is to make things that delight and bring positivity into the world.

He has been working in the world of Internet design for 15 years, designing products for individual consumers as well as the largest of enterprises.

Design and development have been his passions since being a teenager in the early 90’s, quickly becoming both his hobby and job, combined into an all-consuming passion. In addition to design, his work in psychology gives him a different view into how user’s experience things and what it takes to creating a meaningful experience. 
Erik works as Sr. Director of User Experience at Jive Communications, bringing delight and meaning to the world of Internet communications."

Mark Kamau

Mark Kamau is passionate about User Centered Design and the potential smartly designed technologies have to solve African challenges. He has over 10yrs experience in the multimedia space with regional and international experience. He is passionate about Africa, design thinking and technology in a global and localized, African context. He is the User Experience Lead at the iHub UX lab working with startups, corporates and academics in ensuring products built in Africa are user centric. He spends the rest of the time growing a user experience culture in Africa.

Shikoh Gitau

Shikoh, has 10+ years of experience in ICT4D technology design & implementation. She has established expertise in both African and other Emerging Markets research and design practice with a specialized interest in issues pertaining to the use of technology in resource poor communities.

Shikoh is a User Experience Researcher with Google primarily focusing on Emerging Market Users. In this role, Shikoh uses insights drawn from continuous and constant interaction with users to inform design and product development of Google products for this market and users.

Passionate about technology especially mobile phones and their possible catalyst effect in empowerment and development, Shikoh provides mentorship and support to various start-ups and research efforts in Africa both in the academia and industry that strive to make technology relevant, usable and useful in the everyday life of African users.

Prior to Google, Shikoh worked in various capacities both with the private sector and non-government organizations in Kenya and South Africa. She worked as a business analyst before joining an NGO working on democracy, human rights and governance


TajRiba will take place over 3 weeks. 9th September - 27th September. Over each week, you will learn specific, practical skills on how to engage users as you develop products.

You will be expcted to pay a commitment fee of 1,500 Kshs through our Mpayer account. Register here and send your commitment fee to secure your spot. First come first Serve!