To catalyze the Kenyan tech community’s growth.

JOBS

SEO & ONLINE MEDIA SPECIALIST1

  • Company: Onpoint-IT Solutions International Limited
  • Deadline: Friday 13th September 2013
  • Location: Nairobi
Job Description

Onpoint-IT is a small full Digital Marketing firm that specialized in digital and has a growing online media department. We are in need of someone to join this team. This has been a fast growing area of our business for the past 2 years. Are you passionate about marketing and a career in digital marketing? This is an opportunity to help Onpoint IT grow our digital media department. We are looking for a person with 1-3 years of professional experience with search engine optimization, pay per click management, online media and social media to join our growing company. Onpoint IT has a strong focus in Strategic Digital, Online, and Web marketing. Most of our work is with medium size companies and corporates and typically involves one or more web related marketing principles in some way, but we offer the full range of digital marketing and advertising strategy and development services.

We are looking for a person with professional experience with Search Engine Optimization (SEO), pay per click management (PPC), Google Analytics and Social Media. Google Analytics and Google Adwords (certifications in both are a definite plus) and report tracking for online media buys will all be expected. The ideal candidate would also have experience with blogging, social media, copy writing and search engine optimization tools and techniques. Any experience with various content management systems are a definite plus.

KEY RESPONSIBILITIES

You will be data mining and conducting online marketplace research for clients. This research will be based on keywords, geography, competition and market trends for the clients industry. You’ll gain hands on experience with the analysis of competition for SEO & PPC work for our clients. This candidate will be responsible for doing analysis on Google Analytics and SEO research reports and creating action items. You will also gain an understanding of how to make intelligent business decisions and apply those decisions to websites and marketing that will generate ROI and measure how visitors interact with websites. You’ll be part of a team that is responsible for execution of strategy based on research, tools, and best practices.

Client Related

1.  Help develop a comprehensive online and media buying strategy with the goal of optimizing conversion path for key online channels (website, email marketing, SEO, paid searches, social media)

2.  Landing Pages: Analyze and optimize landing pages and conversion funnels utilizing industry best practices

3.  SEO & PPC: improve website content optimized for SEO, paid search campaigns and website analytics. Refine and present monthly performance reporting to client

4.  Own, manage and utilize Google Analytics with a high degree of skill and understanding as it relates to web metrics, and site analysis. Synthesize information and return-on-investment (ROI) into easy-to-digest nuggets for presentation to clients’ stakeholders

5.  Develop online promotional strategies that are compelling and enhance the user experience. Support ongoing and emerging online strategies, promotional programs, and major marketing campaigns to support client goals and objectives

6.  Helps manage all digital analytics, producing and distributing monthly, quarterly and annual reports

7.  Keyword Research - learn what tools are available and how to develop keyword lists and prioritize opportunity to impact on-page SEO

8.  On-Page SEO - Working with team members to implement on page factors to influence search engine rankings

9.  Off-Page SEO / Link Building - develop and execute link building strategies and link discovery opportunities to influence search engine rankings

10.  Copywriting - Writing web copy and industry specific information based on research and client direction

11.  Social Media Marketing - Manage social media advertising efforts for clients and come up with strategies to further companies’ online presence using tools like Blogging, Facebook, Twitter, LinkedIn and YouTube

12.  Competitive Research - what is their competition doing, how do they rank, how does their website compare, how do they rank for competitive keyword terms, are they using social media

13.  Online media management - Working with team members to help measure and drive pay per click (PPC) results, banner ads, interactive ad units, ad serving and optimize campaigns based on performance. This will also include writing ad copy and helping identify web properties and media to purchase online for clients

Company Related

1.  Assists Sales/Accounts with analysis and presentations for potential new clients

2.  Project manage multiple online initiatives and online marketing campaigns of significant scope and complexity

3.  Conduct extensive and ongoing online metrics, monitor online campaign performance, and competitor sites

4.  Networking within the marketplace to help develop opportunities and gain exposure for Onpoint IT

5.  Some travel for client meetings and occasional industry/development required

6.  This position will work closely with our web developers, design team, sales team and will report on weekly basis (internally) & monthly (externally i.e. clients)

EXPERIENCE QUALIFICATIONS

1.  A BA or equivalent in a related business or IT field, preferable IT/marketing/advertising

2.  Proficient in Excel, Google Analytics, Google AdWords, Bing Ads, PowerPoint and Word

3.  The Ideal candidate will have had real world experience doing some of this either with 1-3 years of professional experience or at least an internship that had some responsibility for these activities

4.  Good knowledge of HTML and experience with popular content management systems (WordPress, Joomla, Drupal, Magento, etc.)

5.  Working knowledge of industry tools, conferences, platforms

OTHER QUALIFICATIONS

1.  Entrepreneurial spirit and willingness to dig in & get it done. Hands-on; completes task and dependable. A self-driven, independent, quick learner

2.  Able to project manage online projects from concept to completion

3.  Very familiar with marketing initiatives and activities that impact acquisition, conversion and retention

4.  Ability to multitask and ability to balance and prioritize multiple projects in a dynamic, fast-paced, entrepreneurial environment.

5.  Exceptional quantitative and analytical skills

6.  Have excellent communication skills - written, verbal, presentation and interpersonal

7.  Basic understanding of Social Media, Blogging, and Internet marketing

8.  Passionate about marketing and how the internet can drive results for businesses

9.  Professional and engaging personality who is organized, efficient and creative

10.  Web Savvy individual who is versed with the internet and web sites

11.  Strong writing skills are a plus

12.  HTML / CSS knowledge is a plus

COMPENSATION:

This is a full time salary position based on experience. There is also the potential for additional compensation from commissions and annual bonuses. Compensation is commensurate with experience. Please send resume, Portfolio of sample projects with key milestones achieved and salary requirements to us via email to careers@onpoint-it.com


How to apply

Email: careers@onpoint-it.com