social media marketing Officer1
- Company: Cottar Safari Services
- Deadline: Sunday 1st September 2013
- Location: Nairobi
Social Media Marketing Officer
DRAFT Terms of Reference
ü Online content management including once a week newsletter/posting/blogs/videos
ü Quarterly reviews with the director on the site content.
ü Implementation and management of conversion points
ü Daily review of website enquiries, bookings sheets and other conversion points and follow up in liaison with Cottars bookings and sales team.
ü Implement (as maybe directed) on the migration of Cottars.com website onto a wordpress platform.
Social Media Duties
ü Administer and manage content on social web-based sites for Cottars Camp e.g. Youtube, Twitter, Facebook, Safarious, Trip Advisor, Instagram, LinkedIn, Pintrest and other tools such as Slideshare
ü Ensure the social media sites are updated in line with the Cottars e-marketing strategy (i.e. 5 times per week for twitter and facebook, every 10 days for Youtube etc).
ü Keep up-to-date on new social e-marketing options and apply as may be required.
ü Coordinate and ensure camp staff are trained to be involved and contribute to the e-marketing strategy
ü Review on a daily basis TripAdvisor, facebook, twitter etc and constructively respond
ü Ensure interconnectivity between social marketing platforms (i.e. twitter account linked to facebook account, tripadvisor linked to website, facebook and youtube etc).
ü Manage internet marketing campaigns such as facebook ads within a budget of USD 200 per month.
ü Increase in-bound links to Cottars.com and research appropriate out-bound links.
ü Meet e-marketing goals as per below
ü Implement the recommendations as laid out in the E-tourism Frontiers report for Cottar’s 1920’s Camp and as laid out in the Cottars e-marketing strategy.
ü Check on websites that promote Cottars. Ensure sites have recent information about the camp, and reach out to those sites that should have Cottars information on them.
ü Create marketing material (and/or work with designers) such as brochures, newsletters and information sheet.
ü Manage marketing material and folders (photos, videos etc) for high Resolution and low res useage. Ensure proper labeling of files.
ü Manage Domain Accounts for Cottars on Godaddy.com and BigRock and ensure payments are up-to-date.
ü Whilst Cheli andPeacock are responsible for agent, trade marketing and reservations, reply to queries on marketing information from Agents, media and clients if a direct response is needed.
ü Hold quarterly meetings with the Cheli and Peacock marketing representative
ü Send to Classics Blog rep, Zeitz Foundation and our market and PR reps monthly blogs/updates etc.
ü Send Cottars Images upon request by agents through Wetransfer or Drop Box
ü Organize marketing deals with agents and barter trade cases upon approval by Louise Cottar
ü Database monitoring to access email addresses for clients to send newsletters and announcements from Cottars Camp
ü Ensure client, agent and media databases are maintained and the information is correct.
ü Analysis of Booking & Reservations Database to understand our markets and act on relevant information
ü Review Cottars Safari Service overall marketing response to direct clients and provide recommendations and support to improve CSS service delivery and client retention.
ü Gathering of Editorials, any magazine/platform that has published/aired Cottars: gather, scan and add to the editorials list given by Louise.
ü For the first 3 months, obtain approval by Louise Cottar for any postings and or any strategic changes.
ü Analysis through: (i) google analytic reports including monitoring of unique visitors, country of origin, referral details, time spent on site, bounce rate. (ii) facebook insight panel to identify most successful posts, ads, content, ROI etc, (iii) Tweetdeck (iv) youtube and (v) any other relevant analytical tools. From the analytics, a monthly report should be generated to the directors and camp managers with key analysis and recommendations which should be agreed to with the directors and implemented.
ü Research past clients, agents and media with directors and develop a list of 100 movers and shakers to target
ü Develop with the directors, a plan to celebrate the 2019 100 years of the Cottars in safaris.
ü Research options to geotag guides photography and to provide real-time geotag information to the other Cottars guides in order to improve game viewings and to provide more timely info for marketing purposes.
ü Work with the guides to obtain 12 testimonials from clients each year.
ü Research options for an outside ‘old-style’ movie theater experience at camp
ü Categorize old Cottars film and photography, improve storage and digitalize.
ü Manage google alerts system.
· Facebook page likes to increase to 5,000 by August 2014
· Facebook shares to be 12% of more of total fans on an average basis throughout the year
· Facebook check-ins to be up to 200 by August 2014
· Twitter followers to increase to 2,500 by August 2014
· Twitter following to increase to 1,000 by August 2014
· Youtube channel: number of videos to increase to 30 by August 2014
· Youtube channel: number of views to increase to 2,500 by August 2014
· Youtube channel: to be at top of list by August 2014
· TripAdvisor: to be in the top 3 of specialty lodging in the Maasai Mara by August 2014
· Increase direct client business to 1920s camp (through Cottars Safari Service) to 30% by August 2014 and 50% by August 2016
· Increase average stay at Cottars 1920s Camp from 3 days to 4 days by August 2016
Reporting lines will be to Louise Cottar in coordination with Dolores Candelario
How to apply
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