Digital creativity can best be described as a "plan for arranging elements in such a way as best toaccomplish a particular purpose". People’s lives do not revolve around your brand. They revolve around life. Everyone on the internet that is not you, is your competitor. Build a relationship between your brand and people’s lives. And just because it’s measurable does not mean it’s worthwhile. Branding is like a relationship.
If your brand is acceptable to everyone then it won’t be exciting to anyone.
So how do you make people connect with your brand on digital platforms?
The Chartered Institute of Marketing presents Kenya’s first full digital event. CIMply digital - a gala dinner that is geared towards showcasing digital marketing tools in Kenya. If you are a businessman, come gain a new perspective on how you manage your business in the new digital age.
Christian Bitti, CEO, Digital Brands Group will be the key speaker of the evening and he will be speaking on available digital platforms and how to successfully target your audience in the digital space. He will also give case studies as he discusses the future trends in the digital world.
A graduation ceremony for the 2010 CIM graduants will also be held during the same event.
The event will be held on 26th
November 2010 at the InterContinental Hotel. For more information and registration, Click Here