m:lab East Africa in partnership with Samsung Kenya will host a Wireless Wednesday meetup on mHealth on 27th March 2013 from 12 noon to 2pm. The meetup themed: Understanding Sustainability Challenges for mHealth Startups will bring together stakeholders in the mHealth Ecosystem to exchange views and ideas on how to explore sustainable business models for startups deliver health related information and services through mobile technologies.
The meetup will be attended by representatives from Health NGOs, Government, Phone Manufacturers, mobile operators, entrepreneurs, mobile app developers among others.Key discussants during the event will be:
- Caroline Ngugi - MedAfrica
- Khalila Salim - E-Merge Consulting
- Erik Van Someren - Zoe-Alexander
- Mbugua Njihia - Gruppo Potente
- Maurice Baraza - Millenium Villages Project
mHealth startups in Kenya are often faced with concerns about the sustainability of their business models. Furthermore, inadequate of collaboration between stakeholders impedes ability of players to take common beneficial approaches to the sustainability challenge. Some observations made in past Wireless Wednesday meetups on the mHealth ecosystem may be found in this blog article. Inadequate market research data in the industry is among the challenges expected to come up in the discussion. At the meetup, A representative from iHub Research will also share findings from the infoDev funded study on mobile use at the base of the pyramid. The discussion will also provide mobile developers and entrepreneurs insights and ideas on how to strengthen their business models in preparation for this year’s Pivot East competition aimed at showcasing the next wave of mobile startups in 2013. Wireless Wednesday meetups are aimed at creating a forum for exchange of views and networking between mobile application developers and practitioners in various industry sectors. The series of meetups on mHealth in particular aims to give the different stakeholders in the health sector a platform to share their thoughts on how to grow the regional mHealth ecosystem.Samsung has sponsored a series of such meetups to support the local ecosystem. To attend the meetup, register here