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	<title>*iHub_ &#187; development process</title>
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		<title>The Web 102 (DefiningThe Brand)</title>
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		<author>Mel Mbugua</author>
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		<pubDate>Fri, 09 Nov 2012 10:34:31 +0000</pubDate>
		<dc:creator>Mel Mbugua</dc:creator>
				<category><![CDATA[iHub Consulting]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development process]]></category>
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		<description><![CDATA[By Stig Njiru In previous posts of The Web Series we have looked at the process of understanding the purpose of a website and specific business needs. In this post we will explore the process of defining a business brand and how this applies to its digital presence. There are tens of definitions of what [...]]]></description>
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