It is said that the future is in the ‘Base of the Pyramid’ and Prahalad proposes that we stop thinking of the poor as victims and instead start seeing them as resilient and creative entrepreneurs as well as value-demanding consumers eager to adopt new innovations (Prahalad, 2005). How then do we develop great designs for […]
iHub Research and Research Solutions Africa conducted a 6-month study in 2012 to increase the understanding of usage of mobile services, products, and applications at the Base of the Pyramid (BoP) and to understand their potential for economic and social empowerment. With the cost of mobile devices decreasing and such devices increasingly being considered as […]
By Chris Foster How many times have you heard it said in ICT business discussions “we need to get rid of the middleman” or “too many intermediaries are making our operations inefficient”? Some might even say that the whole point of ICTs is to bring innovation directly to citizens and remove those actors in the […]
iHub Research, Research Solutions Africa, and infoDev have released the final report looking at how Kenyans living on less than $2.50 a day are using mobile phones. The Kenya case study is part of a large, multi-country research commissioned by infoDev about the use of mobile phones at the Base of the Pyramid (BoP), the poorest people around the […]
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