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Understanding “Foregoing” Behavior at the Base of the Pyramid (BoP) in Kenya

By Tonny Omwansa, Angela Crandall, and Tim Kelly At the end of 2012, infoDev released a study, conducted by iHub Research and Research Solutions Africa, looking at how mobile phones are being used by those at the economic base of the pyramid in Kenya (living on less than US$2.5 per day). The study, funded by […]

Mobile at the Base of the Pyramid

 Globally, there are 2.5 billion people who live on less than $2.50 a day (Kshs208.2). Mobile devices among these users (bottom of the pyramid – BoP) offers potential for economic empowerment. There is a need to first understand the potential usage of the phones among this category of users. iHub Research is excited to announce […]

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