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iHub By Joseph / July 11, 2014

The Art of International Business


Guest Blog By: Dave Landry jr

With global economies constantly fluctuating and businesses struggling more than ever to thrive with a purely domestic presence, it’s more viable than ever to have a business presence on multiple shores.

But in order to so, a business must become fundamentally multilingual, as an enterprise will never thrive if it’s not speaking the language of the local population. As anyone can imagine, developing a multilingual operation takes time, care, patience and a real understanding of the culture they will shortly be doing business with. As journalist Jodi B. Parker states in her article on Multilingual Business strategies, “the new global marketplace affords more chances for business than anything seen in history.”

The infogaphic below is a close examination of what it takes to make a successful international brand out of one that started domestically. From considering ROI in untapped markets to recruiting multilingual staff and studying your demographics, this graphic will ensure you’re on the right path.



About the Author: Dave Landry jr. is a business entrepreneur and journalist. He is currently working on expanding his American-bred business into European and Middle Eastern markets.


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Author : Joseph

A USIU trained journalist & an aspiring animator Joseph thrives behind the camera. He is a still photography and videography aficionado. Joe is currently the director/editor behind African Tech Bits, an iHub production that features start ups in the tech scene. This Canonite can mostly be seen at the iHub in the company of his Canon 550D.

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