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Kendra Smith

iHub By Anne / April 9, 2014

Microsoft Myskills4afrika training: Building a Messaging and Storytelling Framework

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Creating a foundation of messaging for your company, product or service is key to being able to consistently ‘snap’ to a cohesive message when talking to customers and partners by segment. It helps define clearly and consistently the message/s you will want to use across audiences and provides a solid foundation for your marketing and impact statements.

iHub invites you to attend a training that will focus on how to build an effective messaging framework. This takes place on Thursday  9th April , 10.00AM-12.00PM at the iHub space, 4th Floor Bishop Magua Building, Ngong Road opposite Uchumi Hyper.

The training will be conducted by Kendra Smith, the Marketing Manager supporting IT programs at Microsoft Seattle, Washington, Information Technology and Services department.

In this training, students will build an actual framework for a product/service, and the class will include tips on how to:

· Segment your customers/audiences
· Build a positioning statement
· Address perceptions
· Outline your key differentiators against the existing market
· Build your key messages by segment or audience

If you are interested, please join us at 10am for the training.

 

See you then!

 

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Author : Anne

Anne Salim studies the growth of African mobile-based education with a focus on the sustainable use of technologies in schools. Anne is currently a researcher at iHub, where she leads the program on M-Governance. The study has focused on the role of mobile devices for enhancing transparency in governance of the water sector. Anne studied Business Information Technology from Strathmore University and her interests include applying Design Thinking processes to Kenya, as well as facilitating Hackathon events.


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