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iHub Research By Gladys Kitony / July 16, 2013

Women entrepreneurs using technology to power their businesses


“Technology is changing the way women entrepreneurs run their businesses” Geri Stengel 

In recent years, there has been an unprecedented growth in the number of women entrepreneurs revolutionising the business world. The Global Entrepreneurship Monitor (GEM) study of 59 national economies indicates that, for the first time in 13 years, women are creating businesses at a greater rate than men in 52 national economies.

The rise and triumph of small businesses owned by women entrepreneurs has proven that, if anything, it is the ability to change and adapt that determines the success of entrepreneurial ventures. The proliferation of technology has transformed the way women entrepreneurs run their businesses, for it is now possible for women to juggle between their businesses and family responsibilities; working from home is now a viable and expedient option.
A recent piece on Forbes profiled Ivywise, Katherine Cohen who uses technology to run the day-to-day functions of her businesses. She adopts technology as an integral part of her business strategy; this has resulted to significant growth of her business. She also annotates how females are emerging as greater consumers of tech than males:
Because women use technology in their personal lives, they’re bringing it into their business lives or because women use technology in their business lives, they’re bringing it into their personal life. Maybe it’s both. Either way, women are now using some technologies more than men, including the Internet, mobile phones (voice and text), Skype, e-devices, GPS, and social networking. It allows time-poor women to juggle their busy personal and business lives,” she says.

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The Dell Gender Global Entrepreneurship and Development Index (GEDI)  indicates that technology has enabled women entrepreneurs to successfully run and sustain their businesses. The study also indicates that technology is an essential component for fostering high-potential female entrepreneurship.

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In a world transformed by technology, businesswomen in parts of the world are leading the way and are by virtue of their brilliance and creativity, taking the business world by storm. However, relatively little work has been done to analyze how women in business are using technology in Africa.  It is for this reason that iHub Research intends to carry out an analysis into the current state of Kenyan Women entrepreneurs in relation to technology. This is a subset of the Women in STEM study that seeks to understand the involvement of Women in STEM field in Kenya and Africa, as well as provide recommendations and practical models for building the capacity and participation of women to explore the opportunities presented in the STEM field further.

 We would like to invite all parties interested in collaborating with us in this great upcoming project. Contact or for more details.    


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Author : Gladys Kitony

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