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iHub Research By Angela Okune / April 30, 2013

Roundtable Discussion on Mobile Usage at the Base of the Pyramid (BoP)

5 Comments

This Thursday, iHub Research and Research Solutions Africa (RSA) will host an open roundtable discussion for developers about the usage of mobile devices at the base of the economic pyramid (BoP) in Kenya. This event is perfect for those of you building services and products for consumers on the lower economic scale, in order to better understand your consumer’s habits and patterns of use.

iHub Research and Research Solutions Africa conducted a 6 month study in 2012 with 800 users of mobile devices at the BoP. We also collected information through focus groups and other methods. Through this interactive session with tech start-ups, we hope to give you insights on the current usage of mobile phones by the BoP and also hear your opinions of this information and what further information would be helpful as you build for your end user.

 The roundtable will take place at the UX Lab on Thursday from 11 am to 12:30 pm.

Please RSVP if you will be joining us! We look forward to seeing you!

Author : Angela Okune

Angela is Research Lead at iHub. She is keen on growing knowledge on the uptake and utility of ICTs in East Africa. She is also co-lead of Waza Experience, an iHub community initiative aimed at prompting under-privileged children to explore innovation and entrepreneurship concepts grounded in real-world experience.


5 Comments
  • Carolyne Gaithuma at 15:38:06PM Thursday, May 2, 2013

    too bad i just saw this!!!! Will you be having such a discussion soon? I would be really interested since I have something am planning for the rural Kenya.

    Reply
  • Angela Crandall at 15:44:14PM Thursday, May 2, 2013

    Hi Carolyne! Sorry you could not join us for the discussion. Please find the slides from the event shared here: http://www.slideshare.net/iHubResearch/bo-p-findings-for-devs-by-ihub-research-research-solutions-africa.

    We are also happy to chat with you if you have any particular questions.

    Cheers!

    Reply
  • Kago Kagichiri at 16:53:48PM Monday, May 6, 2013

    Great presentation and insight on Bottom of the Pyramid mobile usage.

    Reply
  • Angela Crandall at 17:03:05PM Monday, May 6, 2013

    Thanks Kago!

    Reply
  • Steve Mwanja at 17:43:34PM Wednesday, May 8, 2013

    Hi Caroline i am also interested in rural Kenya projects, maybe we can exchange ideas. what do you say.

    Reply

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