iHub By Gladys Kitony / April 16, 2013
NRBUZZ: APPLYING USER EXPERIENCE RESEARCH
What is User Experience Research?
Are market research and UX research different?
Why isn’t my research making an impact?
What will make my product outlive its competitors?
User Experience research and design has become the new buzzword for techies today. However, the practice is so often ill defined and widely misunderstood, to the point that the benefits of conducting user experience research remain largely unrealized.
Join us for the next Nairobi Research Buzz – as we unravel the industry’s best kept secret and understand how you can apply user experience research practices to boost your product/service.
Date: 30th April 2013
Theme: Applying User Experience Research
Venue: iHub 4th Floor – Bishop Magua Building, Ngong Road
Presenter: Kagonya Awori
Kagonya Awori is a User Experience Researcher in Nairobi, Kenya. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, the birthplace and world leader in user experience studies. She is the first African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the knowledge and application of user experience research in the burgeoning tech community in Kenya. Her interests include local content generation, mobile user experience design, social networks and designing for rural communities. She currently works on projects with iHub Research and iHub UX Lab.
Register here to attend.
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