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iHub By Jessica Colaço / February 8, 2013

Mobile Analytics – a RADAR for your app


We seldom meet the users of our mobile apps, and most of their communication is indirect where they rate our app in the app store, particularly if our app annoys them. Mobile Analytics gives us the opportunity to discover more about how our mobile apps are being used and whether the app is behaving well. Mobile Analytics can provide early feedback from the field, from real users using your app, so you can improve the app and increase your development velocity while minimizing the effects of various problems with your current version of the app.

However we need to be careful not to invade the user’s privacy or overstep acceptable behaviors compared to their expectations and how other apps gather analytical data in their mobile apps. Over 50% of the top apps already use Mobile Analytics so maybe it’s time for you to do likewise?

There are lots of different providers of Mobile Analytics software and services, and we want to choose the most suitable one for our needs and our app. There are vast differences in capabilities and ethos from one provider to another, behaviour one might encourage the other may ban – so choose carefully and well. Next we need to design how our app will use the library to record analytical data. And we need to know the library will work properly even when there’s no signal for instance if the phone is in flight mode or out of credit.

Julian Harty is visiting m:lab and iHub from the UK. He’s an established author who works with mobile analytics and has also written chapters for several popular technical books on the topic.

Please join us and Julian at the iHub on Monday the 11th of Feb from 5.30pm – 7.00pm and discover how Mobile Analytics can help provide a RADAR for you and your mobile apps.

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

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