Due to the viral nature of social media, sticky content spreads very fast. By sticky I mean emotional content that is either positive or negative! Not NEUTRAL! So if the Umati initiative below seeks to deter hate online then they cannot do it! People will share pics of violence while asking others to stop….what that does is we all start preaching peace while preparing for WAR because we can see what’s happening elsewhere.

I conceptualized a campaign dubbed “I am A SocialPRO” to raise awareness, public advocacy; promote responsible & ethical ways of engaging online and education on social media. This campaign sought to promote responsible ways of engaging on social media, sensitize content creators on legal risks of creating and sharing content that is inflammatory and full of hate as well as educate Kenyans on social media etiquette and ethical ways of communicating online for societal good.

I was thinking maybe we could also focus on public advocacy campaign, have regular meet ups with the social media influencers and other content creators to push this agenda.

Alternatively we could launch a digital campaign to push this agenda, the best approach would be this. People need to know the impact of sharing unverified, inflammatory and content full of propaganda. We need to ensure people do more to guard the passage of this hate content. Currently a few of the influential Kenyans on social media could have been paid to further the ambitions of any coalition. So as you monitor these content creators do not also forget that every active social media influences a community no matter how small by the content he/she creates, publishes and shares therefore everyone can fan & propagate hate speech.