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iHub Consulting By Mercy Deche / October 31, 2012

The Web 101 (Discovering Client Needs)

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By Stig Njiru

Discovery is basically the web guy’s due diligence. Think of it this way (simple stupid analogy): if you went to buy a suit, wouldn’t you be a little puzzled if the seamstress delivered your clothes without taking a single measurement or inquiry on which materials make you itch?


It is important for the entire team working on your website to understand the following about your business to ensure that each element is effectively represented in your digital communication:

  • What industry are you in?
  • Who are you selling to?
  • What are you selling?
  • Why are you selling it?
  • The business and revenue models

Sad to say, as much as techies prefer not to have meetings, there is no better way to do this other than by actually interacting with the client in a physical meeting. From experience, if this meeting takes anything less than 2 hours, the client will be coming back for another design in a years’ time (which means the website does not fully meet their needs).

Stig “Searge” Njiru is a technology lead at Digital Brands Group . He takes different conceptual approaches in design and development with a gripping mastery on UX.


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Author : Mercy Deche

1 comment
  • The Web 102 (DefiningThe Brand) | *iHub_ at 07:04:24AM Monday, November 12, 2012

    [...] The Web Series we have looked at the process of understanding the purpose of a website and specific business needs. In this post we will explore the process of defining a business brand and how this applies to its [...]


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