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iHub By Jessica Colaço / May 6, 2012

Research Advice: Designing An Infographic

1 Comment

Information graphics, visual representations of data known as infographics.  Over the past few months, iHub Research has being creating infographics to represent data. Well here are some of the lessons we have learnt in the design process:

  • Keep it simple and try not do too much in one picture.
  • Decide on a colour scheme and template
  • Think of it as a visual essay: ensure your arguments hold and are relevant.
  • Draw conclusions.
  • Reference your facts in the infographic.

Some infographic formats include:

  • Timelines;
  • Flow charts;
  • Annotated maps;
  • Graphs;
  • Venn diagrams;
  • Size comparisons;
  • Showing familiar objects or similar size or value.


Creating your infographic
  • Plan and research.
  • Use free software to create simple graphs and visualisations of data.
  • Use vector graphic software to bring these visualisations into the one graphic.

If you have a little design skill, the very best approach is to create all the simple graphs and illustrations yourself using vector graphic software. Your end result will be more visually attractive and you will have more freedom to be creative with it. Here is a great link to get you started.

Need an infographic done by iHub Research, well email us at: with the subject INFOGRAPHIC CREATION


Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

1 comment
  • Radek Szłyk at 14:42:06PM Friday, July 13, 2012

    I think the two most important aspects of a good infographic design. First, a coherent flow of information from one concept to another (so many infographics these days look like badly combined chunks of data) so that it actually reads like a story. Second, using really versatile means of representing data (something a lot of designers have problems with), because simple flow charts and graphs are used way too often, which can easily make the infographic boring.


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