iHub Research By Editor / May 8, 2012
Mobile at the Base of the Pyramid
Globally, there are 2.5 billion people who live on less than $2.50 a day (Kshs208.2). Mobile devices among these users (bottom of the pyramid – BoP) offers potential for economic empowerment. There is a need to first understand the potential usage of the phones among this category of users.
iHub Research is excited to announce the launch of the “Mobile at the Base of the Pyramid” , a World bank commissioned research. The aim of the study will be to provide a thorough and fact-based understanding of current and potential future demand and usage patterns of mobile devices by BoP users. It will detail the socio-economic impacts and provide a guide for developing promising business models to maximize the benefits of using mobile devices at the BoP.
Some of the key objectives for this study include:
- To increase understanding of the actual usage of mobile services, products, and applications at the Base of the Pyramid and to understand their potential for economic (and social) empowerment;
- To identify scalable examples of services, products, and applications at the concept, prototype, or early product development stages;
- To develop tools and instruments to map viable operation models and logics of various segments of BOP markets and to identify user needs;
- To formulate recommendations for business planning and policy development that can support this potential.
The six-month project will be out in October 2012.
*Photo Credits: AFP/GettyImages
Author : Editor
Editor's Picks from Guest bloggers and contributor's from the tech community. We're always on the look out for contributors on ICT and tech for the region. Find out how you can write for us here: http://www.ihub.co.ke/blog/2012/10/write-for-ihub/
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8 Comments
Mobile at the Base of the Pyramid | InnovationAfrica at 23:07:32PM Wednesday, May 9, 2012
[...] Go to Source /* Tagged with: base of the pyramid • bop • kenya • mobile device If you enjoyed this article, please consider sharing it! [...]
ReplyLauren Rosenberg at 23:23:18PM Monday, May 14, 2012
Last year at the Business of Social and Environmental Innovation Conference (http://www.gsb.uct.ac.za/bsei2011/), interesting mention was made of the BoP development/market paradigm. In the opening session one of the keynote speakers made mention of how HOPEFULLY, this paradigm will shift more towards seeing the poor as producers too (both in design and supply) and not just consumers. The implications of this can be very significant (just think of why UX design in general is important, and how much more significant it becomes when designing for development) and I hope perhaps this will feature in the research too. Exciting work!
ReplyiHub: Experiencing the Energy at Nairobi’s Innovative ICT Facility | oikos Blog at 12:02:03PM Friday, September 7, 2012
[...] provides space where people can collaborate and problem solve. Current research focuses on mobile use at the base of the pyramid and the implications for Kenya's ICT sector. While the official report is not due until [...]
Replytest 2 « Penn Student Reporter at 07:35:19AM Tuesday, September 11, 2012
[...] that provides space where people can collaborate and problem solve. Current research focuses on mobile use at the base of the pyramid and the implications for Kenya’s ICT sector. While the official report is not due until [...]
Replytest 5 « Penn Student Reporter at 07:38:06AM Tuesday, September 11, 2012
[...] that provides space where people can collaborate and problem solve. Current research focuses on mobile use at the base of the pyramid and the implications for Kenya’s ICT sector. While the official report is not due until [...]
ReplyiHub: Experiencing the Energy at Nairobi’s Innovative ICT Facility | Studentreporter at 12:26:18PM Monday, November 5, 2012
[...] that provides space where people can collaborate and problem solve. Current research focuses on mobile use at the base of the pyramid and the implications for Kenya’s ICT sector. While the official report is not due until [...]
ReplyOpen Innovation Spaces: Promoting Technological Entrepreneurship « ICT4D @ Tulane at 05:44:54AM Thursday, January 24, 2013
[...] data relevant to public issues, a database for refugees to reconnect lost family members, and a project to analyze mobile phone usage among poor populations, among other projects. Through these projects, iHub is helping create a knowledge society in [...]
Replykaya at 10:45:56AM Tuesday, January 29, 2013
great research
Reply