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iHub By Jessica Colaço / March 19, 2012

Creativez Meetup: Startup 101 – The ABC’s of Running your Business


The Creativez Meetup will once again be held at the iHub this Sunday 25th March 2012 from 2.00 pm to 5:00 pm.

With the world now rating Kenya as the 2nd place to watch for innovation and creative developments, a lot of interest and opportunities are being availed to the various “startup” communities to enable this. Despite this there is a dearth in basic understanding of what keeps a business running in this region (East Africa) in the global age- which is why you are ALL invited! 

The speakers for the event are profiled as follows:

Githua Ngaruiya of General Motors EA will provide tips in financial management horned from experience from his work with various international brands.

Gil Kemami is the MD of Ogilvy Advertising  a company with a “play hard work hard ethic” that’s behind some of the more legendary advertising campaigns seen in the region.

Steve Mbuthia is the MD of Endeavour Consultants – a strategy firm propelling businesses to longer term sustainability by linking businesses to the hearts and minds of people through real and engaging social and community engagement.

Money Management which Githua breaks down so easily is the start and end of any business, however you cant make a move without knowing where you are going- ie Strategy and Gameplan which Steve gives the importance it deserves. Yet you may have the Steve Jobs/Michael Jackson of all innovative-groundbreaking creations but if no-one knows about it, and its not on the shelves- then it does NOT exist- which Gil will be handling in terms of Market Access.

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

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