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Uncategorized By John Kieti / February 20, 2012

Gearing up for Mobile Web East Africa 2012 Conference

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East Africa region continues to strengthen its profile as a mobile innovation hub. As mobile developers, entrepreneurs and stakeholders prepare for Pivot East, the regions mobile apps pitching conference in June, a couple of industry related events are happening as well. These events are helping to showcase East Africa as a mobile innovation destination.


This week on 22nd and 23rd February, Nairobi gets to host one of East Africa’s conferences on the mobile web ecosystem. The conference was first held in Nairobi on 3rd and 4th February 2010 and comes back to the City two years later. Much has changed in the last two years and the conference is an opportunity for many to catch up with the state of affairs since mobile phone penetration and  mobile data connectivity began to increase exponentially in the region.  The conference will be at the Southern Sun Mayfair and Kenya ICT board are its official hosts.

*iHub_ and m:lab East Africa are officially supporting the event. A 30% discount is granted for iHub members attending the conference for which registration can be made online here. The event organizers also are offering 50% subsidies on delegate fees to developers and start up companies under 2 years old and less than 10 employees.

The event promises to be interactive and full of insights for developers, entrepreneurs and professionals playing in the mobile web sector. With a compelling agenda, the list of speakers and the discussion panelists, delegates are likely to appreciate better the state of affairs in the region’s mobile web ecosystem.

The conference starts with Kenya’s ICT Board CEO Paul Kukubo Reviewing the evolution of the Kenyan sector from 2010 to 2012. The CEO is expected to highlight successess and challenges around, Local content, app monetisation, startup/SME financing,  and innovation hubs. Kenya’s Permanent Sectretary in the Ministry of Information and Communication is expected on the same day to speak about the government dedication and support to the ICT sector. The conference is also expected to here from Research In Motion’s Technical Partnership Manager for Sub Saharan Africa – Michael Weitzel. Mark Kaigwa, a partner at Afr-innovator, an African technology news portal will also be there to examine the “Silicon Savanah” tag and whether it carries much substance beyond the increased marketing efforts by the Government.

Other presentation and discussion themes for the first day include mobile marketing and the opportunity for app monetization and growth of brands. Frank Maina of Sponge East Africa and inMobi’s Moses Kemibaro will be speakers in this session. Entertainment and media consumption on mobile devices will be another area of discussion with Johan Nel, Chief Executive Officer & Founder, Umuntu Media speaking. Emma Kaye, Chief Executive Officer of Bozza will talk about the prospects of growth in mobile film making.

The second day commences with Strathmore University’s Joseph Sevilla exploring the trend of tech focused youth that might drive the next generation of mobile content, services and companies. Judith Owigar of AkiraChix will also speak on efforts to enhance uptake of tech-entrepreneurship by women. John Carroll, Director of Technology at ForgetMeNot Software will speak on what it takes to to cultivate a startup culture. Other presentation and discussion themes lined up for the second day include using mobile as a tool for empowerment and social good.

The second and final day will culminate in an app developer competition where 5 entrants will battle it out for $1500 worth of InMobi ad network spend and blackberry handsets among other prizes and benefits. The competitors will have five minutes to pitch.

The conference will end with an open mic session where any member of the delegation can take the podium present and discuss whatever they like in 5 minutes. Each open-mic presentation will be followed by 5 minutes of questions and answers with the audience.

A full programme for the two day conference can be viewed in the conference’s website (www.mobileeastafrica.com).

Author : John Kieti

John Kieti is the Lead at m:lab East Africa. He is an exponent for mobile entrepreneurship and an experienced m4d professional. John is passionate about the growth of East Africa's knowledge economy. He holds an MBA and BSc in Computer Science. He also occasionally shares his thoughts about East Africa's knowledge economy on his blog - gmeltdown.com


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