iHub By Leo Mutuku / January 13, 2012
Mobile Technology in Tanzania
The mobile market in Tanzania is growing in a steadfast manner and has managed to break the 50% penetration barrier as of mid June 2011. While the Tanzania Communication Regulation Authority (TCRA) are yet to release publicly statistics on the mobile sector beyond June 2011, it is estimated that over 22 million Tanzanians are connected via mobile.
However, this population of mobile subscribers, according to research is largely concentrated in urban areas where an estimated 3o% of the population live. The implications of this is that there exists a large untapped market in the rural areas which creates an opportunity for strategic growth for TelCos and other mobile service providers. It is forecast that by 2016 there will be about 38 million mobile subscribers in Tanzania, reflecting a penetration rate of 70% and internet and broadband penetration will reach 29% and 3.3% respectively due to increasing access to wireless technologies.
Tanzania too was not spared by the price wars that characterized 2010. However, the tariffs had settled by June 2011 to an average of about Kshs. 2.50 for onnet calls with an errant Kshs. 7* being charged by the national provider TTLC. Out of the 7 MNOs, most of onnet calls were made from Tigo, most offnet calls from Airtel while most international calls were made from Vodacom. These MNOs are expected to continue providing high value services such as data mainly in the high income urban areas due to general low Average Revenue Per User(ARPUs) and Minutes of use (MoUs) as the market is characterized by a limited correlation between subscriber growth and revenue growth.
*(All values, are converted equivalents as of Jan 2012)
Eddy at 20:41:50PM Saturday, January 14, 2012
Nice artical ! Great presentation!Reply
Ben Taylor at 16:36:33PM Monday, January 16, 2012
Some interesting stats, and nicely presented, though I have to disagree with some of it.
First, 22 million subscribers is not 52% of the Tanzanian population, since many (if not most) mobile phone subscribers have two or more active sim cards. My guess is that 22m subscribers is probably equivalent to around 12 million mobile phone users.
Second, 74% using Symbion is surely wrong. Nokia maybe, but Symbion is only the OS for Nokia’s smartphones, not for their more basic models.
Third, it would be more useful to know what percentage of those Tanzanians who are online are using different types of social media, rather than the percentage “of those using social media”. And in any case, I suspect this last chart is wrong, as it means nobody is using more than one social network – the total should add up to more than 100%, to account for people that use more than one social network.Reply
Leo Mutuku at 09:53:09AM Tuesday, January 17, 2012
Hi Ben, these are statistics publicly released by TCRA based on data submitted by the MNOs. I would like to correct you that many versions of the Symbian OS are in use in other devices both feature phones and smartphones, not only Nokia. How the last chart was calculated was based on a methodology including the amount of traffic they (the social media websites) refer to other websites. So this percentage is based on total traffic not actual unique users.Reply
Edwin Bruno | @iEdwn at 00:23:19AM Wednesday, January 18, 2012
Nice Demographics presentation from LEO MUTUKU.Reply
Am From POPOTE | Social Media Monitoring and online Markeing Agency from Tanzania.
We can use this data too. iHub research we appreciate.
Very good data.
Thanks for making this for Tanzania.
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great graphics. who did them?Reply
AngelaC at 09:39:58AM Friday, February 17, 2012
@PeterG, Thanks. iHub Research’s in-house team did the graphics.Reply
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Adrehem at 17:28:45PM Wednesday, April 25, 2012
Thanks for this, it is very important to watchReply
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