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iHub By Jessica Colaço / January 9, 2012

IEEE Webinar: Leveraging ICT Business Models to Help Reduce Poverty

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This webinar reveals how Information and Communication Technology (ICT) can viably provide access to education, healthcare, agro-services or financial services to the billions of people living with less than a few dollars per day, also called the Base of the Pyramid. The webinar is based on a review of more than 280 initiatives found in developing countries worldwide. The webinar will provide insights to the 15 of the most ground breaking market-based business models with a proven scale and results on the ground, showing that ICT can be a lever improving the living standards of the BoP. The session will, however, also show that ICT is no silver bullet to development .

Marc van den Homberg

Marc van den Homberg is the co-founder and leader of the ICT for Development (ICT4D) market team at TNO. Together with strategic Western and Southern partners, we develop and apply pro-poor ICT innovations in developing countries following a market based approach. This approach enables stakeholders to empower beneficiaries as resilient and creative entrepreneurs as well as value-demanding consumers who can contribute to sustainable social and economical development. TNO has unique expertise in the area of: Open data (in combination with earth observation data) and User empowerment, Business models for the BoP, Inclusive Innovation and Co-creation, and Cross-boundary cooperation.

Date: Wednesday January 26, 2012 from 10:00 AM to 11:00 AM EST (7pm in Nairobi)

This is an online event and you can register here

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

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