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Wireless Wednesday

m:lab By Jessica Colaço / November 1, 2011

Wireless Wednesday: “User Experience Research for Startups”

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m:lab East Africa is once again pleasde to host a Wireless Wednesday on User Experience Research for startups on 9th November 2011 from 12 noon to 2 pm.

This focus group discussion is targeted at mobile app developers who are looking to turn their innovation into startups and those looking to use UX to create a competitive edge in the market.

The talking points for this Wireless Wednesday centers around:

  1. Why do we need to consider UX?
  2. Should we do UX in a different way? A Kenyan approach perhaps?
  3. Should UX influence business decisions and models?

The lead discussant for this event will be Franco Papeschi from the World Wide Web Foundation, one of the m:lab consortium members.

Fraco Papeschi

This event is intended to be a focus group discussion and as such will not be open to the general public. We’re primarily targeting developers and startups looking to use UX research in their work as well as relevant industry stakeholders.

If you would like to participate in this event, kindly send a request to Approved requests will receive an invitation to register for the event.

Please note that participant tickets are limited and thus will be served on a first come first serve basis.

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

1 comment
  • #OccupyTech: Take the money out of tech…and put the impact back in! | mtoto wa jirani at 12:04:00PM Thursday, November 17, 2011

    [...] week I ran an event at the m:lab called Wireless Wednesday which focused on User Experience research for startups with mobile products. The lead discussant, [...]


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