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Uncategorized By Jessica Colaço / June 2, 2011

Workshop: Building a Business on Mobile Apps


Semacraft Consulting invites you to register for a workshop on Building a Business on Mobile Apps to be held in Nairobi, Kenya.

The workshop is based on research and insights gathered by the Semacraft team on the African market and will equip participants with the information they need to:

  • Understand a better way of market segmentation
  • Ensure your app/service is relevant to the majority
  • Identify the most optimal platforms to deliver their products
  • Understand the prepaid economy and how it affects your business

The facilitator for this workshop is Niti Bhan, Senior Partner – Global Insights at Semacraft currently based in Helsinki, Finland. She provides valuable insights gleaned from her experience in design and research for global firms on identifying new and emerging opportunity spaces (particularly for mobile) in markets like Africa.

The workshop is designed for software developers, product development teams and business owners who wish to use mobile software applications or services to build their business or grow their market share.

Date & Venue

Date: 13th June, 2011
Venue: Prestige Plaza, 3rd floor, Ngong road, Nairobi.
Time: 9am to 4pm
Cost: Ksh. 2,500 per person
Lunch and refreshments will be provided

Registration is online via Click here to get started. Payments can be made via MPESA, ZAP or yuCash. To make payments by cheque /cash or for more information please get in touch with Muchiri Nyaggah on 0722506400

About Semacraft
Based in Nairobi, Kenya, Semacraft Consulting focuses on understanding the mindset and customer behaviour, market segmentation and archetypes that drive effective product and service concept design as well as the supporting business and transaction models. Read more about us on our website or visit our or follow us on Twitter (@semacraft).

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

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