Uncategorized By Jessica Colaço / June 13, 2011
Unlike Europe, Asia and North America, Africa has seen a trickle of activities as far as the digital marketing is concerned. A few pockets of growth, especially in the South African region have been identified and targeted by the industry influencers. Apart from a handful of low intensity summits, there has not been a great deal to cheer about as far as the rest of the Africa is concerned.
This historic Afri-Tech Kenya summit will not only provide unprecedented business opportunities for the participating brands but will also create noble synergies in transforming the economy of one of the most resourceful regions of the world.
The Afri-Tech summit will be held in Kenya from the 15th to the 18th of June, and is most appropriately timed considering the resurgence of Africa as one of the most untapped business destination. Outstanding business luminaries, philanthropists, government decision makers and one of the greatest NBA players of all time (Dikembe Mutombo) will be participating in this four day historic conference.
The spotlight in this year’s conference in Nairobi will be on ‘Internet and Digital’ marketing. It is projected to be the largest gathering of digital media gurus and industry pioneers in the continent of Africa. The conference is being organized in the spectacular pavilion of Kenyatta International Conference Centre (KICC).
Demographically, the African continent represents the fastest expanding marketplace. Its 600 million people are growing at an average annual rate of 3 percent, compared to 0.5 percent in developed countries. This historic summit will not only provide unprecedented business opportunities for the participating brands but will also create noble synergies in transforming the economy of one of the most resourceful regions of the world.
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