Open space for technologists, investors, tech companies and hackers in Nairobi.


Uncategorized By Jessica Colaço / May 10, 2011

Social media marketing beyond Facebook and Twitter


Many Kenyan brands and personalities have embraced the internet in some form. At the Tandaa Symposium earlier this year, Japie Swanepoel, presented findings from a study carried out on companies listed on the Nairobi Stock Exchange and how they promote their brand on the internet. Of the listed companies 22% are on Facebook, 17% on Twitter. Kenyan brands and personalities continue to try to understand how best they can engage with their consumers online. But to be truly innovative, brands must push the envelope and embrace the full potential of social media, beyond Facebook and Twitter.

Stay ahead of the curve. Come and listen to Marvin Tumbo of Socialight Media and Japie Swanepoel of Interactive Concepts speak about the latest tools of social media that can set your brand apart and help you grow your business.

The event is proudly sponsored by Captial FM.

Click here to register

Topics will include:

HTML5: the latest version of the HTML standard offers integrated support for multimedia that allows webpages to come alive and opens up new opportunities for interaction. How can you use HTML5 on your website to engage your users? What web applications can you build around HTML5 to offer your customers greater brand engagement?

Social Gaming: Many Facebook users have spent countless hours on Farmville, Mafia Wars and other social games. Zynga, the company that has created many of the top Facebook games, has lead the way in creating a culture of social gaming. With over two million Kenyans on Facebook, the opportunity for creating local games to engage Kenyans online remains untapped. Brands can also leverage on the culture of social gaming.

Group buying: In less than six months, two group buying companies were started in Kenya. The concept has spread around the world like wildfire. Find out what you need to know about group buying and how the concept can impact sales for your service or product.

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

  • Mikul Shah at 17:39:52PM Tuesday, May 10, 2011

    Cannot miss this one! At least Mr Tumbo will have time for an old friend! Looking forward to it.

  • Nyambura at 18:36:30PM Wednesday, June 1, 2011

    Bummer! i missed it!.


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