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iHub By Jessica Colaço / March 7, 2011

Pivot 25

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Pivot25 is a one of a kind Conference and Competition. Spread over two days, on the 14th and 15th of June at the Ole-Sereni Hotel, Pivot25 will showcase developer talent and applications from across the East African region.

So why now and why the name Pivot25? Well it’s quiet simple. The Continent and the region is at the cross-roads of a technology revolution. A revolution that is able to propel it and it’s citizens out of the often seen cloudy crystal ball of poverty, corruption, wars, famine, doom and gloom. At the head of this revolution is the Mobile Phone. One does not need to look too far to see the impact that this device has had on millions of lives. From Mobile Money to Farming Information, the mobile phone has done to Africa in a matter of a decade what other revolutions could not do in Centuries. Being at the cross-roads however is like being on a see-saw…. you can pivot up or down, and that’s where we are and that’s where the name came from. A competition to show case 5 categories each with 5 companies making a total of 25 Companies PIVOT25

The idea came about after a Consortium of the iHub, Emobilis and the University of Nairobi won a grant, funded by Nokia, Infodev and the World Wide Web Foundation to setup the mLab (, a mobile laboratory that would serve as the focal point for mobile application development training, incubation and development. This Lab will play an important role in the mobile development eco-system and in helping the pivot look skywards.

However, with initiatives like the mLab, comes the challenge of keeping them sustainable and operational, which is no easy task. Pivot25 will not only be THE mobile developer conference and competition of the year and years to come, nor will it just be a platform to showcase the mobile development talents that this region has to offer, but this event will help raise much needed funds to keep the mLab operational and enable it to play a Pivotal role in making sure that this revolution continues.

What do we need? We need the support of the developer community to participate by entering the competition, we need the support of the entire ICT fraternity to attend the by purchasing tickets, and we need sponsors to help pull this event off. This is your event and your ecosystem. The mLab is just a pivot to making it happen.

Author : Jessica Colaço

Jessica Colaço is currently the Director of Partnerships at iHub. She was the Founding Manager between 2010 and 2011 at iHub and Research Director between 2011 and 2013 at iHub Research. She is passionate about Innovation, Research, Mobile and Robotics Technology, Mentorship and Entrepreneurship in Kenya as she uses her position at iHub to court local, regional and international stakeholders to adopt Kenyan-made and African-made solutions. As an upcoming angel investor, she courts local and international investors to invest in great tech ideas and companies at idea and concept stage. She is also a Mobile and Robotics Tech Evangelist, Co-Founder of WMIAfrica and AkiraChix, ISOC-Kenya Chapter, Treasurer, ACM-W Nairobi Chapter Chair, TED Global Fellow 2009 and upcoming Guitarist. She was named one of the top 40 women under 40 years in Kenya's business scene by Business Daily on 2009, 2011 and 2012. Her endeavour is to put Kenya and Africa on the map for technology achievements and spur innovation within the country and continent! She blogs at:

1 comment
  • punctuationjunction at 09:52:52AM Tuesday, March 8, 2011

    Is it “quite” simple, or is it “quiet” simple? ;-)


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